Your Monthly.....
Recession Busting, Iron-Fence Around Your Client Base, So Tied To You That You’re Included In Your Clients Will, They Ain’t Leaving Your Fitness Business Unless Dragged Away In Chains, Relationship Enhancing, Monthly Client & Prospect Newsletter!!


Dear Fitness Professional, 

It seems so simple doesn’t it?  Your job is to train your clients, give them intense, mind-blowing workouts, that get them in shape, and also share your knowledge on how to eat right and keep the weight off.  If all goes right, they get in shape, have a wonderful life changing experience and if all goes according to plan, YOU GET PAID. 

What can be so hard about that?

Then why after having such a wonderful experience with you, did you lose them as a client?  Didn’t every thing seem to be going so well?  Didn’t they have the best weight-loss they ever had, didn’t they tell you how amazing your training was?  Then what happened? 

How long did you rack your brain about that one favorite client that left you fitness business?  What could it have been?

Well I’ll tell you but first you’ve got to promise to be able to take a little tough love, you know what I’m talking about, the same tough love you show your clients when they don’t listen to your recommendations.

You really want to know what happened, well I’ll tell you….

      YOU FAILED TO STAY IN CONSTANT CONTACT WITH YOUR CLIENTS

I can already hear what you’re saying in your head, ”But Dr. Roman, I provide great training, isn’t that enough?

And here’s the answer…… NO!!

Whether you want to accept it or not, your clients are bombarded with marketing and advertising from the second they get out of bed and turn on the TODAY show, to the second they go to sleep every night.  From the TV, to the newspaper, to their 50 million e-mails everyday, to the radio, and even the bathroom stalls in restaurants, they are constantly advertised and sold on other products and services than yours. 

And guess what, if they don’t see constant communication from you, either with e-mail, thank you cards, birthday cards, post cards, and a monthly newletter, than they WILL FORGET YOU.  You can guarantee that they will be sold on someone else’s products or services, and if you ignore them, they WILL GO BUY SERVICES FROM SOMEONE ELSE. 

Especially now more than ever!!

           “But Dr. Roman, I already do an E-MAIL NEWSLETTER!”

That’s great, but it isn't enough and guess what else, 70% of them aren’t getting opened.  If you’re lucky, you may have a 40% open rate, but that’s it!  Just think about how much e-mail YOU actually open?

Let me give you an example about the difference of getting a MAILED NEWSLETTER EVERY MONTH vs an E-MAIL NEWSLETTER.

Your remember your birthday last year?  How’d you feel after you got that birthday card in the mail from your family or friends?  Felt pretty good didn’t it? 

The fact that someone took the time to run to the store, pick up a card, get your address and write it on the card, and then take it to the post office, and then to mail it, MAN, THEY MUST REALLY LIKE YOU!

There is nothing more powerful and meaningful then getting a card, or newsletter in the mail.  It’s one of THE MOST POWERFUL RELATIONSHIP BUILDING STRATEGIES you can implement in your fitness business.  It should be the core of all your personal contacts with your clients or customers. 

Imagine it, every month, your clients will receive a Relationship building newsletter jam-packed full of information on fitness and diet.  What’s even more powerful is seeing their name as the “Client of the Month”, they’ll become an instant celebrity in your business and guess what?

               THEY’LL NEVER LEAVE YOU!!

Each month, you’ll receive a CD with a 4 page newsletter and cover letter.  All you have to do is add a few quick changes,(takes 15 minutes tops) then take it to you printer or Office Depot.  Total cost is about .50 cents a newletter, add postage and it’s about 1 dollar per client. 

Trust me, the time that it would take you to write your own opening article, come up with fitness tips and inspirational story of the month, it would take you about 4 hours, and that’s if you’re good. 

So how much is it going to cost for you to have a newsletter delivered to your door, ready to print and send out to all your clients?

   $37.00

Is 37$ worth saving you 6 hours every month in coming up with articles, writing an inspirational story, with fitness and diet tips?  Well I certainly hope it is.  If you take what the average PT charges per hour, 70$ times 6 hours, it’s costing YOU over $400 to write that newletter. 

"But Dr. Roman, I've got a fancy-dancy newsletter that's professionaly done for me.  It's got great graphics and cool photos on it."  And that's the
problem, IT LOOKS PROFESSIONALLY DONE!  TheY know you didn't do it yourself, and that you took no time in writing the articles and coming up with the "Tips Of The Month." 

But with the CORE CLIENT CONNECTION NEWSLETTER, it looks like you did it yourself.  Every month, your clients are going to tell you that they loved the newsletter and thank you for sending them such great information. 

AND YOU GET TO TAKE ALL THE CREDIT!!

I guarantee that this will be the BEST $37 you spend every month.  That's right, for the cost of 1 half hour training session, I'm going to save you....

*4-6 hours of stressing out about story lines
*Designing copy format that sells your fitness business
*And give you time back to sit back, relax, and develop an IRON-CLAD  RELATIONSHIP with your fitness clients

In addition, there's no hassle, if you don't feel this is the Best Use Of Your Marketing Dollars, then you can cancel at any time.



Client CONNECTION NEWSLETTER
***Bonus***

If you order by the launch date of April 28th, you'll get the special 3 month discount, plus I'll throw in a killer bonus as well.  I'm including a FREE $79 DVD on HIDDEN SALES STRATEGIES; THE EMOTIONAL Connection you MUST make with your clients that allows THEM to make the choice in training with you.

Just think about it, having a client so ready, so motivated, that you don't have to even sell them on your services.  Well, it can happen, but there's a SECRET to it.  This SECRET gets them to close themselves on training, and choose you over any other trainer.

I look forward to helping you market, promote, and sell fitness!!


Sincerely,


Dr. James Roman
Core Client Attraction